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In the US, 49% of social media users are on the app, and in the UK it's 52.8%.Īccording to a recent survey in the UK, the brand awareness of the Messenger from Meta reaches 98%, with a user loyalty of 52%.įacebook Messenger has a very high user loyalty in the US. The countries with the highest numbers of Facebook Messenger users are:īased on market share, Facebook Messenger is also popular in North America and the UK. In 2023, there are 137.6 million active users in South America and 201.2 million active users in South East Asia.

In the following, we'll focus on a few selected markets that are particularly interesting for the business usage of the Messenger from Meta.įacebook Messenger users in India, UK, US, Brazil, and Mexicoīy sheer user numbers, Facebook Messenger has a very strong presence in the Americas and Asia. Keep in mind, though, that, depending on the market and the use case, Facebook Messenger is still one of the top messaging apps globally. (Source: Datareportal)Īs far as user demographics are concerned, Facebook Messenger is typically most popular among the age group of 25 to 35. The world's most-used social media platforms in 2022. Some of the reasons are that younger users prefer other apps like WhatsApp, Snapchat, or TikTok, while new messenger services like Telegram are also gaining more popularity around the world.Īccording to data from DataReportal, this makes the Messenger from Meta currently the number three messenger service in the world. Even though Meta has not released any user numbers recently, based on ad users on the platform, experts estimate that the app has currently 931 million monthly active users.

Taking a look at user numbers of the Facebook Messenger globally, the app has lost its popularity in the past few years. Current user numbers, worldwide and in selected markets Over the years, Facebook Messenger has become an exciting channel for companies with many opportunities from customer service. In May 2022, Mark Zuckerberg announced that the company was working on subscription models for its entire messaging family, which will most likely add more tools for companies to Facebook Messenger as well. Since then, Messenger from Meta has gone through some changes and upheavals, from criticism over the safety of the messenger app to restricting the newsletter usage due to spam and abuse, to now opening the Facebook Messenger to more business features. Mark Zuckerberg points out focus on messaging.ĭavid Marcus, who ran the Facebook Messenger unit from 2014 to 2018 made it clear that using messaging as a marketing channel was no longer 'if', but 'when'. Already in 2016, Zuckerberg declared the Messenger a top priority. It's become clear in the past years that Meta and CEO Mark Zuckerberg want to focus more on conversational messaging. However, most users still refer to it as Facebook Messenger. With Meta's renaming in 2021, the Facebook Messenger became the 'Messenger from Meta'. In 2020, the company overhauled the messaging service, and turned it into a separate app for iOS and Android.

Costs: free of charge (except for ads), but Meta is preparing a paid subscription model for additional featuresįacebook Messenger was launched as a chat feature on Facebook in 2008.

Distinction: suitable for campaign-based marketing.

Advantage: many users are already on the platform.

Marketing messages: since May 2022, Meta opened up the recurring messages on Facebook for every type of company.

Target group: popular with large and mid-sized (media) companies.

Percentage of users in selected markets: India (49.3%) UK (52.8%) USA (49%).

User numbers worldwide: 988 million monthly active users (as of 2022).

Claim to fame: 'Using conversations to build long-lasting customer relationships.'.Here are the most important things to know about the Messenger from Meta for companies. Short and sweet: Facebook Messenger for companies Is the Facebook Messenger interesting for businesses? What can you do with it? And what is the current user base? In the following overview, we answer the most important questions around Meta's Messenger. But what opportunities does it offer for businesses? In the following overview, we'll take a look at current user numbers, business features, marketing capabilities, and opportunities the Facebook Messenger offers for companies. With roughly one billion active users globally, the Facebook Messenger from Meta is one of the most popular messaging channels in the world.

Software solution for using the Facebook Messenger for your customer communication.

Facebook Messenger for companies: chatbots, lead generation, ads, and newsletter.

Facebook Messenger for companies and customer communication.

How to set up the Messenger on Facebook.

Current user numbers, worldwide and in selected markets.

History of Facebook Messenger from Meta.

Short and sweet: Facebook Messenger for companies.

#Howcto change facebook messenger login free

#Howcto change facebook messenger login software

#Howcto change facebook messenger login how to